Apple really does great marketing. But our clients feel like there is nothing to learn from Apple because if you could deliver - with nearly every single product - an amazing user experience, genuine technical innovations, uncompromisingly stylish packaging AND be backed by a company who is unafraid to pursue a singular vision vs. what the focus groups say, then it’d be EASY to do great marketing because all you’d have to do is a great product demo. Which, by the way, is what most Apple product ads are.
— A reader writing in to Andrew Sullivan
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