Matt McInerney decided to redesign Scrabble:

My design strips away the need for a box to hold your board and instead turns the package into the product. This new Scrabble board functions more like a book, featuring the logo and instructions on the outside, with a board on the inside that’s revealed as you open the package. The two pieces/boxes that make up the package and board are hollow and features tabs at the top that can be opened. This is where you’ll find your Scrabble pieces and tiles. To keep the package shut, I embedded two magnets in the material on opposite sides of the board.

My favorite part is that one of the justifications for this design choice was to better fit the game on a book shelf. Board games are awfully awkward to store away, after all.

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  6. itsdesigned reblogged this from redesignrelated and added:
    This is classic looking, yet modern at the same time. The product =...is something i...
  7. redesignrelated reblogged this from mattmcinerney and added:
    packaging redesign...by Matt McInerney (follow
  8. scotth reblogged this from mattmcinerney and added:
    Matt McInerney decided...redesign Scrabble:...My favorite...
  9. goldendelicious reblogged this from mattmcinerney and added:
    incredibly cool.
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